How to Choose a Social Media Platform

Our CEO Kunal Desai was featured on UpCity to talk about:
How To Choose Which Social Media Platforms To Market On“.

“Decide who your target audience is and what you wish to accomplish using social media channels. For example, try to have an answer to the question, ‘What is your goal?’ Are you trying to create awareness? Are you selling using social media channels as social commerce platforms? Or is your goal to build social proof? Is your product targeted toward high school and university students? Parents? Corporates? Baby Boomers? Having a strong understanding of this is critical in deciding which channels are best for your SMB.” – Kunal Desai, CEO of Branding And Promo