Our CEO Kunal Desai was featured on UpCity to talk about “How Do You Rebrand After A PR Crisis?“.
“The first step would be to analyze if we can salvage the brand name and equity. If that is possible, then we can create a strategy to rebuild the brand, but with lessons learned. If the crisis requires a complete rebrand, then you have to go back to the drawing board and restart with all new elements so that there is a clearly identifiable disassociation between your old brand and the new one.” – Kunal Desai, CEO of Branding And Promo
