Cost-Effective: Compared to traditional marketing methods, digital marketing is often much more cost-effective. Many digital marketing channels, such as social media and email marketing, are either free or have a low cost of entry. This makes it easier for real estate agents, particularly those just starting out, to promote their services without breaking the bank.
Measurable Results: Digital marketing provides real-time feedback and analytics, allowing real estate agents to measure the effectiveness of their campaigns and make adjustments as needed. This data can help agents to better understand their audience and improve their marketing efforts over time.