How to create a better content strategy?
With ‘helpful content update’ and focus on E-A-T, Google has emphasized on quality content. A website will only rank better if the content provides value to users.
What is E-A-T?
E-A-T means Expertise, Authoritativeness, and Trustworthiness.
E-A-T is part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines.
Even Google says that E-A-T is “very important.”
E-A-T is NOT EAT, the foods we put in our mouth.
Below are some tips for creating an effective and helpful content strategy.
- The Audience Approach
- Google Search Console
- Research The Platform
- Competitor Research
What is the Audience Approach?
Know your audience and what they want and need. Approach your content as a product or service. Use a tone of voice to display an understanding of the user’s emotions.
How to create a process of content creation?
- Understand and define the problem
- Provide objective and valuable options for solutions
- Build trust and association with your brand
- Position your product as the best-fit solution
What is Google Search Console?
Google Search Console is a tool that offers valuable historical insights into the past performance of your content and user behaviour on your site.
What does Google Search Console do?
In addition to offering valuable insights into the past performance of your content and user behaviour on your site, it helps to Identify both successful and underperforming content.
How to optimize / maximize your search results?
To optimize your search results for content, address missing elements as identified by the Google Search Console. For your website, add related content, do internal linking and create topic authority for a competitive advantage.
How to Research Platforms?
In order to have a successful content strategy, it is important to know where your audience engages, e.g. Twitter, Instagram, YouTube, Facebook, etc.
Try and get real-time information on what your audience is talking about and you’ll be able to spot trends as they emerge. Use this information to constantly fine tune and update your content!
How to do Competitor Research?
Competitor Research includes identifying opportunities to differentiate from your competitors. A few ways to do this include looking at:
- Your competitor’s focus
- Uncovering areas that will allow you to add value
- Formating usage of the content provided so that it is easier for people to understand
- Finding room for your unique Point of View
What is your Content Strategy?
Instead of focusing on metrics like clicks and impressions, you must focus on tracking the number of leads and opportunities generated or influenced.
Let Branding And Promo develop a valuable content strategy that can change your perspective on content KPIs. We help you boost brand recognition and impact at every stage of the buying process.