What are micro-moments?
Micro-moments are those moments when people instinctively check their phones for information while in the middle of other tasks. More than 90% of people surveyed said they use their mobile phones to access information in the middle of doing other things! You can create brand awareness and improve your CRO by making your website informational to optimize for these micro-moments.
Enhance your landing page to include secure payment methods.
Integrate payment methods such as Apple Pay and Android Pay. These methods are encrypted and inspire more trust. They are also faster compared to traditional payment methods.
Guide users throughout.
Guiding users throughout their journey on your website is crucial for improving your conversion rate. Pop-ups with additional information, navigation cues, and live chat integration can all help keep your users engaged with your website, thereby increasing the likelihood of conversion. Incorporating pop-ups to encourage sign-ups can also help generate leads faster.
Use smart Call-to-actions. And Optimize your CTAs.
Make sure your website visitors know the next step to take. This could be signing up for a newsletter, downloading a fact sheet or buying something. Optimizing your CTA buttons is crucial to prompt your customers to take action on your website.
Add a sense of urgency and scarcity to your CTAs to improve your click-through rates (CTR).
What are some ways to improve your CTA?
- Add a sense of urgency and scarcity to your products and services
- Offer a money-back guarantee
- Offer valuable knowledge or guides or similar value added assets
3Craft SEO-optimized content.
This can help your site rank higher in search results. It can also increase your site’s visibility and attract more visitors. On-page optimize your site by using the right semantic keywords, using the correct article lengths and the optimal number of images. However, be careful not to directly copy another competitors SEO strategy.
4Integrate On-Page recommendations with reviews
If you have a product website, placing your on-page product recommendations can make a huge positive difference to your user’s shopping / browsing experience. Include reviews with these on-page product recommendations to help your customers make an informed decision, and to keep them on your website longer!